Thanks to streaming, could festive classics from the likes of Mariah Carey and The Pogues be set to bother this year’s Christmas Number 1 race?
Next week the most important chart battle of the year will commence – the race to become the Official Christmas Number 1 2014; and for the first time ever, it’s not just the downloads and CDs that matter. What you, the British public are streaming will count towards the all-important place in chart history now too.
So while a host of new releases from the likes of Band Aid 30, The Peace Collective, Mark Ronson and The X Factor winner prepare to battle for the top spot next week, they face some serious competition this year from a number of festive classics that are being listened to in the homes, offices, on mobile phones and tablets of the nation by users of streaming services such as Spotify and Deezer.
While recent years have seen several vintage Christmas songs re-enter the Top 40 thanks to the inclusion of digital downloads into the charts in 2005, the addition of streaming into the Official Singles Chart from July 2014 means they stand an even stronger chance than ever this time round at competing for a Top 10 placing in the biggest and most prestigious chart week of the year.
OfficialCharts.com can exclusively reveal that already in 2014, Christmas songs and former Christmas Number 1s have been streamed 39 million times with a massive 18.7 million streamed in the last week alone (figures based on analysis of the top 1000 most streamed Christmas songs and former Christmas Number 1s).
The most popular is Mariah Carey’s 1994 hit All I Want For Christmas Is You, which was streamed an impressive 861,000 times last week, and that was just the first week of December!
As Christmas party season gets into full flow and these yuletide classics are added to playlists up and down the country, Mariah’s seasonal banger could end up back inside the Top 10 for the first time in seven years. While making it all the way to Number 1 might seem a stretch, its popularity on streaming services will propel the track harder than ever in that direction. Since the inclusion of streaming data into the Official Chart this summer, Number 1 singles have been racking up an average of 1.4 million streams in their chart-topping week.
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The race for this year’s Christmas Number 1 kicks off at 00:01am on Sunday, December 14 and will be announced at 7pm on Sunday, December 21 on BBC Radio 1 and OfficialCharts.com. The Official Top 20 most streamed Christmas songs last week appear below:
You can download or stream Mariah Carey’s Christmas music from: iTunes | Amazon | Google Play | Spotify | Deezer
Source: Official Chart Company